Interactive content
To improve the consistency of your customer journey, digital content can be used at POS and event touchpoints. We can make this happen at your point-of-sale or event by installing interactive hardware (e.g. screens, totems, mobile devices) with content about products, special offers or extra services. Thanks to camera or trigger detection and digital signage software you can give your visitors personalized content. If you want to add more interactivity, touch technology allows your customer or prospect to choose the content they want.
Some examples:
- An event visitor walks along a digital totem, which prompts them to interact and touch for more information.
- A salesperson selects specific content to be displayed on the POS digital touchpoints, depending on the preferences of the customer in front of them