Data is key. The analysis of your online and offline data is extremely important. By measuring and analyzing the data related to your point-of-sale or event, you get new insights. How many visitors did you have at a given moment? What are their profiles? How many of your marketing materials were effectively used? Thanks to these data, you can gain more insight and optimize your marketing materials, content and budget. We help you with data measurement on two different levels: visitor data and material data.